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Crystal
Cristescu
Director, Sales Enablement
Tetra Pak
Crystal is a forerunner and effective advisor who takes ownership and is willing to challenge the status quo. Crystal is a thought leader whose unique strength lies in collaboration, cohesive launch, brainstorming, driving focus, and sharing best practices. Crystal is skilful in propelling productivity and using tactical team dynamic assignment around individual abilities.
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19 November 2025 16:15 - 17:00
Panel discussion: Aligning enablement efforts to business needs and revenue outcomes
Focusing enablement efforts on aligning with business needs and revenue outcomes offers numerous advantages. This approach ensures that all initiatives are purpose-driven and contribute directly to organizational success. Key benefits: - Aligning enablement efforts helps create a clear roadmap that supports business objectives, ensuring everyone is working towards common goals. - By linking enablement directly to revenue outcomes, organizations can maximize their return on investment, making every initiative count towards profitability. - This alignment fosters better communication and partnership across departments, particularly between sales and enablement teams, leading to more cohesive execution and results.