Two and a half years ago, Darnetta Daire took on enablement at Hollister with no job description and a simple mandate: “We need training.” Success meant course completions and quiz scores. That satisfied leadership but couldn’t show whether reps were doing anything differently in front of customers. So Darnetta started asking a harder question: how do I create value? In this session, she shares how her lean team moved enablement from a training function to a strategic business partner. You’ll see how AI role plays, scoring and coaching insights let a team of two deliver practice and coaching at scale. She’ll also show how Hollister built a Readiness Index that combines knowledge, skill, manager coaching and CRM activity, then tied it to quota attainment, opportunity creation and time to productivity. You’ll leave with a five-step playbook for connecting enablement to the KPIs your leadership cares about.