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David
Fisher
Global Social Selling Lead, Sales Enablement
SAS
The modern seller needs to effectively mix digital literacy and traditional human-to-human interaction to be successful. David works with sales leadership, marketing, and sales enablement teams to bring the best training, content, and assets available to front line sales and customer-facing team members. David wants to help build digital influence and create stronger personal connections that create results. To be successful with social selling, you need to be both "social" and "selling".
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20 November 2025 10:15 - 10:45
Enablement as change management: Turning knowledge and capability into action
The challenge is real! Enabling a growing GTM team when you have a busy product roadmap or if your employer is acquiring new companies or tools is a constant headache. How do you ensure your enablement team doesn't just impart knowledge, but truly builds capability that feeds action and a measurable productivity uplift? In this session we explore strategies that provide structure to your planning and recognise that effective enablement is all about successfully managing and driving change.