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David
Fisher
Global Social Selling Lead, Sales Enablement
SAS
David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. In his current role as Global Social Selling Program Lead at SAS, he works with thousands of customer-facing professionals to build relationships and opportunities by integrating old-school communication skills and modern communication tools.
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18 November 2026 16:30 - 17:00
Learn to love your silos: How to orchestrate a cross-functional approach in enablement
Every department, group, and clique at your organization has their own priorities, their own metrics, and their own measures of success. And when they don’t align – and let’s face it, they rarely do – it creates internal friction and external misses. You need to fix it, but pushing harder rarely works. Instead, since you sit at the intersection of your GTM teams, you are uniquely positioned to bridge these organizational silos and get people working in the same direction. You have the access and visibility to connect to each group in a way others can’t. Instead of spinning your wheels and trying to break down the internal silos, we’re going to create the connections and relationships that build buy-in and lead to execution. Move beyond good intentions and build the connective tissue between siloed functions that molds alignment into a strategic advantage. You’ll learn how to: - Position enablement as the connective tissue of your organization. - Build the foundations of strong cross-functional trust - Craft the personal relationships that fix the “last mile problem” for enablement adoption.