Dina
Berger
Global Sales Enablement Lead
AWS
Dina has been immersed in the world of learning and development for more than 20 years. Since 2015, she’s been leading regional and global Sales Enablement teams at data and software companies, supporting field sales onboarding, ongoing training and certification, and a sales enablement tech stack. Prior to that, she spent over a decade in academia, teaching students and preparing future faculty at Loyola University Chicago where she was both a tenured history professor and the head of teaching effectiveness programs in the Graduate School. Dina currently works at Amazon Web Services where she leads global enablement for a new sales division inside the Premium Support organization.
14 November 2024 10:15 - 10:45
Leveraging sales enablement content to connect with educated buyers and advance the buyer's journey
In this session, we'll explore how sales enablement content can bridge the gap between sellers and today's well-informed buyers. Discover effective strategies to create compelling content that convinces buyers to progress through their journey. Learn valuable insights on leveraging sales enablement tools to build meaningful connections, enhance engagement, and drive conversions.