13 November 2025 11:30 - 12:00
Activating the field at scale
At AWS, we face a challenge of scale: how does one line of business activate thousands of field sellers on an offering with low incentives? As field enablement leaders, we all face this kind of challenge whether you are at a large or small organization. In this presentation, I’ll show you why and how we developed Alley-oop, a field activation program at scale using internal prospecting techniques, personalized data aggregation, and cross-organizational sponsors. I’ll share our initial results and tips on how to create something similar at your organization.