Elay Cohen is the CEO and co-founder of SalesHood. Elay is on a mission to replicate sales success at scale by delivering sales productivity breakthroughs in readiness, effectiveness and execution. Elay is a world-renowned pioneer, leader and author in the field of sales enablement. Elay’s latest book Enablement Mastery is a best seller. Born in Toronto, Elay lives in San Francisco. Elay is the former Senior Vice President, Sales Productivity at Salesforce from $300M to $3B in revenue and recognized by Marc Benioff as Salesforce’s “Executive of the Year.” Elay is working closely with the world’s fastest growing companies and most forward-thinking educational institutions. Together, they’re elevating the sales profession and scaling high-impact sales enablement with technology.