19 November 2026 13:40 - 14:20
Panel | Alignment is everyone's job until it's nobody's
Your GTM motion breaks down before it reaches the field. Sales doesn't know what marketing launched. Reps don't know what to say. And nobody owns the gap between them - except you. Enablement sits where all of it intersects.
This session is for leaders who are done managing the fallout and ready to build the function that actually connects the org.
Key takeaways:
- Identify where the most damaging silos exist in your org and prioritize where to focus first
- Build the shared frameworks and rhythms that keep Sales, Marketing and Product genuinely connected
- Position enablement as the function that connects the org, not just supports it