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Kathryn
Moraccini
Director, Sales Enablement
Marsh McLennan
Kathryn Moraccini is the Director of Sales Enablement for the Upper Midwest Region at Marsh McLennan Agency. She joined the company in 2020 as the Marketing & Events Coordinator and quickly transitioned into sales enablement by partnering with high growth producers. Kathryn has been instrumental in building a team dedicated to creating opportunities for producers and streamlining their workflows, driving growth and efficiency. Her success in Michigan led to her promotion to oversee the Upper Midwest region, where she has expanded her role to include sales operations and strategic partnerships with marketing, producer development, finance, and operations. Kathryn’s innovative approach and leadership earned her the Emerging Leader Award in 2024 from the Auburn Hills Chamber of Commerce. Kathryn holds a degree in Sport Management from the University of Michigan, graduating in 2019, and is a certified Pardot Specialist and Salesforce Associate. She began her career at A2Z Balloons, a small business where she managed sales and marketing efforts, developing tactics that fueled sales opportunities for herself. A strategy that blossomed into a career as she supports producers across Marsh McLennan Agency in the same ways. Kathryn is passionate about empowering teams, fostering collaboration, and driving impactful solutions across the organization.
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19 November 2025 16:15 - 17:00
Panel discussion: Aligning enablement efforts to business needs and revenue outcomes
Focusing enablement efforts on aligning with business needs and revenue outcomes offers numerous advantages. This approach ensures that all initiatives are purpose-driven and contribute directly to organizational success. Key benefits: - Aligning enablement efforts helps create a clear roadmap that supports business objectives, ensuring everyone is working towards common goals. - By linking enablement directly to revenue outcomes, organizations can maximize their return on investment, making every initiative count towards profitability. - This alignment fosters better communication and partnership across departments, particularly between sales and enablement teams, leading to more cohesive execution and results.