Sales owns the number. Marketing owns the message. Product owns the roadmap. And when a launch falls flat or a new initiative doesn't land in the field, everyone points somewhere else. The accountability gap at the intersection of these functions is where most go-to-market execution breaks down, and where enablement spends most of its time cleaning up. This panel asks the question nobody wants to answer out loud: who actually owns this? And what does it take to fix it before the next launch pays the price? Key takeaways: - Name the specific alignment breakdown in your org that costs you the most and identify who needs to own fixing it - Establish the accountability structure that keeps sales, marketing and product moving together without constant intervention - Position enablement as the function that architects alignment, not the one left managing the fallout