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Laura
Sardegna
Global Director Sales Enablement and Activation, GTM
Google
Laura is an experienced sales and business executive who drives transformational growth across teams and organizations. She leads Go-To-Market Sales Enablement and Activation AI strategy for a global sales organization. Laura has deep experience leading multiple sales teams of various sizes and across multiple industries (Retail, CPG, Restaurants), partnering with Fortune 500 companies. She possesses expertise in Tech/Digital Media (search, video, display, programmatic), retail media, brand management, and management consulting. Laura has experience in building and leading sales organizations through change management and developing vision and strategy to maximize growth and revenue. She is passionate about DEI and is an Exec Sponsor/Co-Founder of Asian+ communities. Laura holds an MBA from the Kellogg School of Management and a BBA from the Ross School of Business at the University of Michigan.
13 November 2025 12:00 - 12:30
Panel: Scaling up and harnessing the power of automation for growth
This session will delve into strategies and best practices that sales enablement professionals can implement to drive scalable and sustainable growth. We will explore how to optimize processes, leverage technology, and enhance team capabilities to create a high-performing sales environment.