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Laura

Sardegna

Senior Director, Strategy & Operations

Laura is an experienced sales and business executive who drives transformational growth across teams and organizations. She leads Go-To-Market Sales Enablement and Activation AI strategy for a global sales organization. Laura has deep experience leading multiple sales teams of various sizes and across multiple industries (Retail, CPG, Restaurants), partnering with Fortune 500 companies. She possesses expertise in Tech/Digital Media (search, video, display, programmatic), retail media, brand management, and management consulting. Laura has experience in building and leading sales organizations through change management and developing vision and strategy to maximize growth and revenue. She is passionate about DEI and is an Exec Sponsor/Co-Founder of Asian+ communities. Laura holds an MBA from the Kellogg School of Management and a BBA from the Ross School of Business at the University of Michigan.

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20 November 2025 16:15 - 16:45

Panel: Scaling up and harnessing the power of automation for growth

This session will delve into strategies and best practices that sales enablement professionals can implement to drive scalable and sustainable growth. We will explore how to optimize processes, leverage technology, and enhance team capabilities to create a high-performing sales environment.

19 November 2025 16:15 - 17:00

Panel discussion: Aligning enablement efforts to business needs and revenue outcomes

Focusing enablement efforts on aligning with business needs and revenue outcomes offers numerous advantages. This approach ensures that all initiatives are purpose-driven and contribute directly to organizational success. Key benefits: - Aligning enablement efforts helps create a clear roadmap that supports business objectives, ensuring everyone is working towards common goals. - By linking enablement directly to revenue outcomes, organizations can maximize their return on investment, making every initiative count towards profitability. - This alignment fosters better communication and partnership across departments, particularly between sales and enablement teams, leading to more cohesive execution and results.