20 November 2025 11:15 - 12:00
Best story wins: Transforming commercial conversations
Commercial conversations are hard: solutions are becoming increasingly complex. Customers are granting sellers less time than ever... and are far more distracted.
But great customer conversations are critical to the sales pursuit. And Sales Enablement leaders are discovering that one of the most powerful levers they can pull is to take a bloated, technical and sender-oriented PowerPoint and convert it into a crisp, compelling, customer-centric narrative that is successfully delivered to the customer in the meeting
Oratium CEO Mark Bourgeois has designed and given thousands of presentations across his career, developing methods and techniques that he has taught to colleagues and clients – including within the Financial Services practice of the Corporate Executive Board, where he created new research and presentations, and trained others in presentation design and delivery.