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Mikaela
Lentz
Head, Sales Enablement
BluWave
Mikaela is fascinated by how people make decisions and what ACTUALLY drives action. Throughout her career, Mikaela's become increasingly interested in a broader question: why do some organizations consistently execute while others struggle to translate ambition into results? The answer rarely lives in strategy alone. It lives in alignment, incentives, behaviors, and the systems that shape decision-making at scale. That’s where Mikaela focuses her work: helping organizations bridge the gap between what they aspire to achieve and what actually happens in the field. Strategy means nothing until it can be operationalized.
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19 November 2026 11:40 - 12:10
The strategic advantage of owning the full revenue motion
Moving to revenue enablement changed your scope. Most leaders who've made that shift are still catching up to what the position actually allows. When you enable pipeline generation through to retention and expansion, you see the whole story. Where the GTM motion breaks down, where revenue leaks, and where the biggest opportunities are sitting untouched. Nobody else in the building has that view. That's not a bigger remit, it's a fundamentally different kind of influence. This session is for leaders who've already made the move and are ready to use what it gives them. Key takeaways: - Use your cross-functional visibility to identify where the revenue motion is breaking (the handoffs, the gaps, the leaks) before anyone else sees them - Turn what you see across the full revenue journey into strategic recommendations that influence GTM decisions, not just enablement programs - Make the shift from a function that serves more teams to the operating system the GTM motion runs on