Missy
Parrish
Director, Sales Enablement
Greenlight Guru
Missy is a seasoned professional who has mastered a diverse range of skills in the realm of sales enablement and curriculum design. With a passion for social selling, she delves into the intricacies of how sales teams can leverage social media tools to expand their outreach to potential prospects. Equally adept at crafting compelling learning experiences, Missy excels in both instructor-led courses and engaging eLearning modules. Her expertise extends to various sales methodologies, including Challenger, SPIN Selling, Miller Heiman, and Winning By Design. As a speaker and training specialist, Missy thrives in the fast-paced world of content development. With ever-changing dynamics and tight deadlines, she embraces the challenge of devising innovative approaches to educate adults on diverse subject matter. Her job allows her to unleash her creativity and passion, making each day a fulfilling and exhilarating experience. Driven by a deep desire to help others succeed, Missy finds gratification in empowering individuals through her training initiatives. If you have any questions or wish to connect, don't hesitate to reach out - Missy is always eager to engage and share her valuable insights!
14 November 2024 09:15 - 09:45
Fireside chat: Effectively proving the ROI of enablement
Allison and Missy will delve into the art of effectively proving the ROI of enablement initiatives. In this session, they will give you practical strategies and insights that will enable you to demonstrate the impact of enablement on business outcomes, empowering you to secure buy-in and resources for future initiatives. - Effectively utilize metrics and indicators to measure the success of enablement efforts. - Learn how to showcase the direct impact of enablement on sales performance and revenue generation. - Explore the importance of aligning enablement initiatives with broader organizational objectives for optimal ROI. - Discover how data-driven insights can effectively support the case for enablement's contribution to the bottom line. Allison and Missy's joint presentation will equip you with actionable approaches and real-world examples to effectively measure and communicate the ROI of enablement, helping you drive the success and growth of your organization.