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Sarah
Fricke
VP, Global GTM Enablement
RingCentral
Sarah's life motto is "Make my life a story worth telling!" She has always been an avid adventure-driven person from living abroad in Italy and Barcelona to joining a fast growing start up! Sarah faces all life adventures with this same audacious spirit and loves helping those around her succeed – team members, clients, colleagues and partners. She does this by being inquisitive, listening, and leveraging data to help make informed business decisions. In Sarah's professional life she works for RingCentral advising senior commercial sales leadership on the strategic direction for sales to drive business results. This work includes implementing go-to-market strategy and facilitating cross functional alignment. Before RingCentral, Sarah ran enablement for the large enterprise team at Gartner and built inside sales teams for TrackMaven, Atlantic Media, and Vorsight.
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18 November 2026 11:40 - 12:20
Panel | Proving enablement's impact in the language of the business
The metrics that matter most to your enablement team rarely mean anything to the people who control your budget. CFOs want revenue. CROs want pipeline and win rates. When enablement can't tell its story in those terms, it becomes a cost center at best and a line item to cut at worst. This panel puts that conversation front and center, with leaders who have made the business case stick at the highest level and will tell you exactly how they did it. Key takeaways: - Identify the gap between the metrics you're currently reporting and the ones your C-suite actually acts on - Replace vanity metrics with a measurement approach that maps directly to pipeline, ramp time, and win rate - Walk into your next budget conversation with a case that lands, not one that needs translating