This panel discussion brings together experts from enablement, product, and product marketing to explore how these functions can align effectively to drive business success. The panel will discuss strategies for fostering collaboration among these critical teams, ensuring that enablement initiatives are in sync with product developments and marketing strategies. By understanding each function's unique contributions and aligning their efforts, organisations can enhance product launches, improve sales effectiveness, and increase customer satisfaction. Benefits of Attending: - Understand the unique roles and contributions of enablement, product, and product marketing. - Learn strategies for aligning enablement initiatives with product developments and marketing strategies. - Discover best practices for cross-functional collaboration to enhance product launches and sales effectiveness. - Explore how to create a unified approach that improves customer experiences and business outcomes. - Gain insights from industry experts on overcoming common challenges in alignment and communication.

This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by enablement leaders in a dynamic business landscape. There will be 5 tables, one topic per table. Choose the topic you're keen to collaborate on and spend 30 minutes discussing as a group. For the final 15 minutes each table will get the chance to feedback their findings and key takeaways to the room. Topic choices include: - Navigating technology integration (Brianna) - Sales leader enablement (Alex) - Enhancing enablement & RevOps alignment (Debra) - Mastering SKO's (Taqi) - Proving the ROI of enablement