After studying to become a computer engineer Anup decided his passion was in sales. He states "I am an engineer by degree but sales leader by choice - with sales, you either love it or hate it. Me - I love it!" Since making the decision to pursue a career path in sales Anup now has over 20 years of experience across a number of high performing SaaS companies. Using a data driven approach across people, process & product, he has built a predictable revenue machine in the organisations he has been a part of. This approach combined with his ability to hire, coach and scale has enabled him to be part of 3 company exit events (ExactTarget IPO, ExactTarget acquisition by Salesforce $2.7B and most recently last years acquisition of Smarp by Marlin Equity to form Haiilo) "If you develop and look after your people, they will look after the number" - Anup Khera