Chuck
Marcouiller
VP of Revenue Enablement
FreightWaves
As VP of Revenue Enablement, Chuck's skill is building out world-class field enablement programs to equip marketing, sales and customer success teams with the right skills, knowledge, processes and enablement tools to maximize sales growth and customer success impact. He works with senior leadership to assess and thoroughly understand the current capabilities as well as gaps across all revenue team roles. Chuck then partner with Sales, Marketing, Customer Success and Revenue Operations to build out highly scalable enablement programs with programmatic updates/refresh scheduled. He's skilled at crafting impactful initial onboarding experiences which engage participants to minimize ramp time and maximize role effectiveness. As well as creating ongoing training programs to fine-tune and coach experienced sellers to adapt to changes in product, marketplace and role requirements. Sales is a metrics-driven business so he applies sales-as-a-science principles by designing metrics that systematically measure and quantify the impact and effectiveness of sales training and enablement programs. As a leader, he has created best-in-class sales enablement organizations by effectively managing and developing the Sales Enablement team, and providing thought leadership to his sales, CS and marketing leadership partners.
22 May 2024 09:15 - 10:00
Panel discussion: Lessons I wish I'd known earlier in my enablement journey
Join us for a panel discussion featuring three seasoned enablement leaders who have traversed the challenges and triumphs of an enablement career. In this candid conversation, our guest speakers will share invaluable insights, personal anecdotes, and the lessons they wish they had known earlier in their journey. From navigating evolving technologies to cultivating effective team dynamics, this session offers a unique opportunity to gain wisdom and gain practical takeaways to enhance your own enablement journey.
23 May 2024 11:15 - 11:45
Guiding your organization through the transition of start-up to scale-up
In this presentation, Chuck illuminates the crucial considerations and actionable insights essential for navigating the transformative journey from start-up to scale-up, with a focus on the unique contribution of sales enablement. Key highlights: - Dive into the pivotal role of sales enablement in crafting strategic plans that align with your organization's growth trajectory, ensuring seamless scalability while preserving agility - Understand how sales enablement plays a vital role in driving cultural shifts, fostering a scalable organizational culture that maintains the entrepreneurial spirit - Discover the specific ways in which sales enablement can empower the sales team during the scaling process, ensuring alignment with organizational goals and customer needs - Learn how sales enablement contributes to attracting, retaining, and developing top talent within the sales team, ensuring that the sales force evolves alongside the organization Attendees will leave this presentation equipped with a specialized guide for leveraging their role in guiding their organizations through the intricate transition from start-up to scale-up. Take away actionable strategies, practical insights, and a roadmap for successful scaling through the lens of enablement.