Although enablement plays a pivotal role in empowering revenue-generating teams, gaining leadership buy-in and gaining your seat at the executive table remains a constant challenge. This panel discussion delves into the intricacies of garnering executive support, often from proving the business value of sales and revenue enablement initiatives. Key focuses: - Strategic alignment: align enablement goals with business objectives. - Build compelling cases: craft persuasive arguments emphasizing tangible benefits. - Data-driven insights: leverage analytics for ROI correlation and informed decision-making. - Stakeholder collaboration: foster engagement for a unified enablement vision. - Effective communication: translate complex data into clear, compelling narratives. Equip yourself with actionable techniques to gain leadership support and prove the value of sales enablement initiatives, enhancing organizational success.