Within this presenation, Kayleigh will give insight into how she has been using design thinking and empathy mapping to guide her enablement processes. Discover how these powerful methodologies can elevate your enablement strategies and create a more empathetic and effective approach to supporting your sales teams. Key focuses: - Dive into the practical application of empathy maps within the sales enablement context, providing valuable insights into the needs, challenges, and aspirations of your sales teams - Learn how design thinking and empathy maps empower you to align enablement initiatives with the specific needs and experiences of your sales force, ensuring maximum impact - Understand the iterative problem-solving approach inherent in design thinking, and how it can be seamlessly integrated into your enablement strategy for continuous improvement By attending this presentation, enablement professionals will gain practical insights tangible methodologies that will assist in helping you integrate design thinking and empathy maps into their enablement focuses.