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Edurne
Rodríguez
Head, Sales Training & Enablement, EMEA
Spotify
Edurne, a seasoned Learning leader, boasts an impressive track record in coaching, devising, and executing end-to-end training and coaching initiatives that bring about transformative changes for companies within the UK and European markets. With extensive expertise, Edurne has successfully implemented Learning and Development strategies that revolutionize business productivity, elevate service delivery standards, and enhance client engagement. Notably, she has introduced comprehensive 'One Stop Shop' training and development systems to support Sales, Marketing, and Analytics teams. Collaborating closely with senior executive teams, Edurne excels in the formulation of training blueprints. Her reputation shines particularly bright in orchestrating global training interventions that champion optimal practices and emerging trends in the realm of training and development. Guiding and steering learning and development teams in the creation of cutting-edge, captivating training programs stands as one of Edurne's notable strengths. Through a holistic perspective on corporate objectives, she has solidified her standing as a provider of pioneering training solutions that effectively propel profitability and foster engagement.
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24 June 2025 11:30 - 12:00
Boosting sales productivity through sales enablement
Join us in this expert-led session to explore how you can further elevate your team's productivity and drive substantial business growth. What you'll achieve: - Streamlined processes: We will delve into techniques for optimizing sales workflows, allowing your sales teams to minimize time on administrative tasks and maximize their selling time. - Empowered sales teams: Discover how to utilize advanced training methodologies and cutting-edge tools to enhance your team's effectiveness, ensuring they consistently hit and exceed targets. - Insightful analytics: Learn how to harness data analytics to refine your enablement strategies, providing your sales teams with the insights needed to anticipate market demands and outperform competitors. - Real-world success: Examine case studies of organizations that have successfully leveraged sales enablement to boost productivity. These examples will provide practical, adaptable strategies to implement in your own initiatives.