Most revenue teams have a sales methodology. Many have defined stages, playbooks, and tools. Yet under quota pressure, behaviour reverts, inspection becomes inconsistent, and forecasting confidence drops. The gap isn’t the framework - it’s how (or whether) that framework is embedded into daily workflow, frontline coaching, and system design. This panel explores how senior leaders design a true sales operating system - one where methodology, process, and technology reinforce the same behaviours. How do you align CRM stages with qualification standards? How do you create visibility into execution, not just activity? And how do you ensure managers coach against the same framework that drives your forecast? Expect practical insights on connecting strategy to seller workflow without adding complexity. Key takeaways: - How to align methodology with CRM design, inspection rhythms, and forecasting - Where systems should reinforce behaviour, and where they create drag - Practical ways to drive execution consistency at scale