Sales enablement has never had more opportunity to influence revenue performance - but the role has also never felt more stretched. As AI accelerates change across the go-to-market organisation, enablement teams are being asked to move faster, support more priorities, and prove their impact more clearly. The dilemma? How do you stay focused on the work that truly moves revenue forward when the needs of the business, sellers, managers, and leadership are constantly shifting? In this session, Rebecca Bell will be joined by Imogen McCourt, who recently evolved the revenue enablement function at The Economist Group, and Liz Waugh from SoftwareOne, to explore how enablers are navigating this pressure in real time. Together, they’ll unpack what it means to operate effectively amid change, how to avoid becoming reactive, and how enablement can stay aligned to the priorities that matter most to the business. Attendees will leave with practical ideas for prioritising enablement work, strengthening alignment with revenue teams, and building confidence in where enablement should focus next.