John has over 13 years of experience in the banking and financial services industry, establishing himself as a proven commercial leader who helps organizations achieve revenue growth, enhance customer value, and drive operational efficiency. His subject matter expertise spans payments, operations, and financial crime, with a comprehensive skill set covering the entire sales cycle. This includes lead generation, proposition development, go-to-market strategies, marketing, direct sales, sales enablement, product expertise, partnerships, and customer success. Having started his sales career at a young age and experienced various sales roles, John now integrates this experience with best practices, sales methodologies, and the intelligent use of data.