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Kevin
McAleer
Lead, Commercial Readiness & Enablement, EMEA
Netflix
Half creative-at-heart, half tech nerd, Kevin grew up in the Philadelphia area, spent ten years in New York City, and moved to London in the middle of the pandemic. By day, he works in tech business strategy; by night, he’s a songwriter, producer, and singer. He studied cyberculture at university and minored in graphic design. Since beginning his career in 2010, he has worked across multiple areas of digital media, including at a Broadway advertising agency, in luxury marketing, on social and digital content for the UK government, and in ad tech roles at Amazon and now Netflix. At Netflix, Kevin is building the Sales Enablement function across EMEA and APAC within the Ads business. Outside of work, he collaborates with artists, songwriters, and producers around the world in pursuit of the next pop hit. He graduated from the Los Angeles Academy for Artists & Music Production (LAAMP) under the mentorship of hit songwriting and production duo Stargate, and is represented by the Tokyo-based music label and publisher United Future Creators.
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18 June 2026 11:15 - 12:00
Panel: Designing the sales operating system - methodology, process, and execution
Most revenue teams have a sales methodology. Many have defined stages, playbooks, and tools. Yet under quota pressure, behaviour reverts, inspection becomes inconsistent, and forecasting confidence drops. The gap isn’t the framework - it’s how (or whether) that framework is embedded into daily workflow, frontline coaching, and system design. This panel explores how senior leaders design a true sales operating system - one where methodology, process, and technology reinforce the same behaviours. How do you align CRM stages with qualification standards? How do you create visibility into execution, not just activity? And how do you ensure managers coach against the same framework that drives your forecast? Expect practical insights on connecting strategy to seller workflow without adding complexity. Key takeaways: - How to align methodology with CRM design, inspection rhythms, and forecasting - Where systems should reinforce behaviour, and where they create drag - Practical ways to drive execution consistency at scale