Lucy Mycroft leads Field Enablement for EMEA and APAC at Seismic, the global leader in sales enablement platforms. With over a decade of experience driving impactful enablement, Lucy specialises in equipping Go-to-Market (GTM) teams with the tools, content, and strategies they need to succeed. Practicing enablement at Seismic - once described as “cooking scallops in Gordon Ramsay’s kitchen” - Lucy is known for her ability to combine strategic vision with hands-on execution. She delivers scalable programs that ensure field teams are always ready—ready to deliver exceptional buyer engagements and drive revenue growth. Prior to Seismic, Lucy spent 7 years at Vodafone, where she played a pivotal role in transforming a traditional product training function into a true enablement team, delivering measurable business impact.