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Steph

Creaner

EMEA Sales Leadership Development & Coaching

Workday

Steph Creaner is a Chartered Organisational Psychologist, former international sprinter, and certified leadership coach with a passion for helping others unlock their full potential. With a career spanning top tech companies, including Salesforce, Slack, SAP, and Qualtrics, she brings deep expertise in sales leadership development and performance coaching. Currently serving as the Head of Sales Leadership Development & Coaching for EMEA at Workday, Steph specialises in equipping sales leaders with the skills, mindset, and strategies to drive high performance. In 2024, she was recognised with the Revenue Enablement Excellence Award by Selling Power in Las Vegas for her contributions in designing and delivering leadership tracks, onboarding programs, and skill development initiatives at Salesforce. Drawing from both elite sports and psychology, Steph takes a dynamic, results-driven approach to coaching, empowering sales leaders to inspire, develop, and elevate their teams.

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24 June 2025 16:00 - 16:30

Leadership coaching unlocked: Driving performance without micromanaging

Sales leaders wear multiple hats - mentor, strategist, motivator, and sometimes even problem-solver. But one of the most critical and often misunderstood roles is that of a coach. Knowing when to step into coaching mode - and when to step back - is essential for driving performance without micromanaging. This session will explore the key moments when coaching is most effective and when other leadership approaches are more appropriate. We’ll also discuss how to introduce coaching to sales leaders in a way that is practical and sustainable, ensuring they embrace it as a tool for empowerment rather than an added responsibility. Attendees will walk away with actionable strategies for integrating coaching into their leadership style, fostering accountability, and developing a high-performing sales team.