Enablement tech stacks are bloated. Reps are drowning in tools. Leaders are under pressure to prove impact. This panel explores how AI is transforming the chaos into clarity - turning tools, signals, and data into one intelligent ecosystem. We’ll dig into: • Consolidating the tool stack without losing capability • Replacing manual processes with AI-powered workflows • How to architect a system that gives reps answers faster, not more dashboards If you’re rethinking your stack for 2025, this session will give you the blueprint.

The larger the sales organization, the harder enablement becomes: more segments, more regions, more stakeholders, more noise. For teams operating at enterprise scale, a great program is only half the battle - the real challenge is getting tens of thousands of sellers to adopt it consistently. In this session, two AWS enablement leaders share how they partner on strategy and activation to bring new sales behaviors, messaging, and workflows to a field organization numbering over 60,000. It’s a practical look at enablement that must operate more like product management and go-to-market planning than a traditional training function. Key takeaways include: - A repeatable model for moving from early pilot to global rollout - How to design enablement that cuts through noise and reaches every segment and region - Activation tactics that build momentum through champions, peer learning, and narrative “pull” - How to measure enablement success when programs span thousands of sellers - Lessons learned from scaling change across one of the largest revenue organizations in the world