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Adam
Pavley
Director, Revenue Enablement
impact.com
Adam Pavley is the Director of Revenue Enablement at impact.com where he leads a team that builds, implements and measures enablement initiatives across a variety of areas including: sales skills, methodologies, new product GTMs and change management. He has extensive experience in enterprise sales, strategy, messaging and results-oriented enablement and has played a critical role in establishing impact.com as the market leader in Partnership Automation over the last 7 years. When not working on enablement initiatives or partnering with AEs to close deals, Adam enjoys the outdoors, watching the New Jersey Devils win hockey games and spending time with his two cats: Chihrio and Kohaku.
13 March 2025 16:00 - 16:30
Breakout session: Proving the value of enablement with data
Struggling to prove the impact of your enablement programs? Finding it difficult to justify more budget to expand your team? Unsure how to coach your sales enablement team to be more effective? If so, join us for an interactive roundtable discussion on how to align enablement metrics with the KPIs your CRO actually cares about. Topics include: - Why vanity metrics (LMS reporting, surveys, etc.) do more harm than good - What your CRO actually cares about - Input vs. output metrics: Understanding the difference - Identifying the right input metrics to measure success - Tying enablement to sales outcomes - Tracking behavioral changes among your sellers