Product marketing and enablement should be one of the most powerful partnerships in the GTM engine - but in most orgs, it’s where the biggest gaps sit. Misaligned messaging, late handoffs, assets that miss the mark, launches that never land, and teams working in parallel instead of together. This panel brings together leaders from both sides to unpack why the disconnect happens, what it costs the business, and how high-performing companies close the gap. The discussion will explore: • Where PMM - enablement workflows break down (and how to rebuild them) • How to align on messaging, positioning, and what “good” looks like • Creating launch processes that actually prepare sellers • How to collaborate without stepping on each other’s charter • Building shared operating rhythms, shared metrics, and shared accountability Whether your teams are misaligned or simply working in silos, this panel will show what it takes to create a true PMM–Enablement partnership - one that drives clarity for sellers and impact for the business.