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Bruce
Ableson
Senior Director, Global Readiness and Enablement
Adobe
Bruce is an experienced enablement and GTM leader and a veteran of the software industry, having held leadership roles across engineering, operations, sales, customer success, and digital strategy. He is also the inventor of online comments and launched the first social blogging network in 1998. Since then, Bruce has worked with major software companies to help advance their business goals and drive strategic growth.
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19 March 2027 14:45 - 15:15
Made to measure: personalising enablement for every rep
One programme for the whole team rarely moves the whole team. Top performers, new hires and struggling reps all need something different, and the best enablement teams are building for that. Bruce explains how he uses performance data to understand where each rep needs help, and how he tailors coaching, content and onboarding without multiplying his teamā€™s workload. Key takeaways: - How to identify individual skill gaps using data you already have - Ways to personalise at scale without building everything from scratch - How to get managers involved in tailored coaching