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Bruce

Ableson

Senior Director, Global Readiness and Enablement

Adobe

Bruce is an experienced enablement and GTM leader and a veteran of the software industry, having held leadership roles across engineering, operations, sales, customer success, and digital strategy. He is also the inventor of online comments and launched the first social blogging network in 1998. Since then, Bruce has worked with major software companies to help advance their business goals and drive strategic growth.

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12 March 2025 15:20 - 15:50

Inside Adobe’s AI enablement transformation.

Adobe is reimagining enablement to be faster, smarter, and more effective. Join Bruce Ableson, Senior Director of Global Readiness & Enablement at Adobe, and Jennifer Pearce, Strategic Account Executive at Mindtickle, as they unpack how AI-powered personalization is set to transform how sellers learn, perform, and win. In this session, you’ll learn how Adobe is: • Scaling personalized learning through AI and microlearning • Unifying content and training into one seamless seller experience • Measuring readiness and behavior to connect enablement directly to performance