Join us as your chairperson opens the day at Sales Enablement Summit New York. You'll begin with an introduction to the day and a short ice breaker session to understand your goals, challenges, and motivations for attending this enablement-dedicated event.

Join us as we open up day two of Sales Enablement Summit New York. You'll begin with a recap of day one to the day and then a short icebreaker session to understand your goals, challenges, and motivations for attending day two of this enablement-dedicated event.

Product marketing and enablement should be one of the most powerful partnerships in the GTM engine - but in most orgs, it’s where the biggest gaps sit. Misaligned messaging, late handoffs, assets that miss the mark, launches that never land, and teams working in parallel instead of together. This panel brings together leaders from both sides to unpack why the disconnect happens, what it costs the business, and how high-performing companies close the gap. The discussion will explore: • Where PMM - enablement workflows break down (and how to rebuild them) • How to align on messaging, positioning, and what “good” looks like • Creating launch processes that actually prepare sellers • How to collaborate without stepping on each other’s charter • Building shared operating rhythms, shared metrics, and shared accountability Whether your teams are misaligned or simply working in silos, this panel will show what it takes to create a true PMM–Enablement partnership - one that drives clarity for sellers and impact for the business.

Day 1 ends with a fast wrap-up of the biggest themes shaping modern enablement - from strategic alignment and AI-driven workflows to credible, data-backed impact. We’ll spotlight the most resonant ideas from today’s sessions and translate them into clear actions to take back to your teams. Leave energized, aligned, and ready to turn today’s conversations into tomorrow’s outcomes.

Enablement leaders are expected to be supportive, collaborative, and deeply invested - but those expectations can quietly turn into emotional labor and diminished authority. This interactive roundtable creates space for a candid discussion on how these dynamics show up in real roles and real moments. Together, we’ll explore how to build trust, maintain influence, and lead with confidence without being sidelined. This session is open to everyone - come ready to share, listen, and leave with practical ways to shift the narrative.

Sales enablement leaders are under growing pressure to drive measurable impact while supporting increasingly complex go-to-market teams. In this interactive roundtable session, attendees will join small-group discussions to share ideas, compare approaches, and explore how peers are tackling key challenges facing enablement today. Roundtable topics include: Topic 1: Proving the impact of enablement How are enablement teams demonstrating real business impact? Discuss the metrics and approaches leaders are using to connect enablement initiatives to pipeline, productivity, and revenue outcomes. Topic 2: Scaling enablement without scaling headcount As organisations grow, enablement teams must support more reps and initiatives with limited resources. Explore how teams are building scalable programs through self-serve learning, stronger content strategy, and smarter program design. Topic 3: From practice to performance: building an AI coaching loop that sellers actually use Training alone isn’t enough. Explore how AI can connect practice, coaching, and post-call feedback to help sellers continuously improve without adding to managers’ workloads. Topic 4: Getting exec buy-in for enablement Discuss how enablement leaders partner with sales leadership to prioritise training, reinforce behaviours, and drive real adoption in the field.