New products, new territories, new tools and new leadership. For most sales organisations, change isn’t a project any more but the permanent state of things, and enablement is the team expected to keep everyone moving. In this conversation, David shares how he helps sellers absorb change without burning out, how he sequences rollouts so the important things stick, and how he keeps leadership aligned when priorities shift mid-quarter. Key takeaways: How to sequence change so reps aren’t overwhelmed Ways to spot change fatigue early and respond to it How to keep leadership and frontline managers telling the same story