Around half of enablement leaders say they can’t clearly show their executive team what their programmes return. This panel is for everyone who has been asked “what did that actually do for revenue?” and wanted a better answer. Our panellists will open up their own measurement approaches: the metrics they agreed with sales leadership, how they connect programmes to ramp, win rates and pipeline, and how they tell that story to a CRO or CFO. They’ll also be candid about what didn’t work and what they’d measure differently if they started again. Key takeaways: - How to agree the metrics that matter with leadership before launch - Practical ways to link enablement activity to revenue outcomes - How to present impact in the language executives act on