Edie Berntson is a Senior Director of Sales Enablement & Training with a passion for building high-impact enablement functions that drive measurable revenue results. She specialises in transforming onboarding, training, and sales processes into scalable systems that shorten ramp time, elevate performance, and help teams consistently win in competitive markets. She has built sales enablement strategies from the ground up, designing CRM-integrated training, data-driven coaching frameworks, and role-specific learning programmes that support sellers and managers at every stage of the sales cycle. Her experience spans onboarding, just-in-time training, content and playbook development, and performance analytics, all focused on aligning people, process, and technology to improve execution. As a former top-performing sales leader, Edie brings real-world selling credibility, a practical approach, and a relentless, never-give-up mindset to sales enablement and training.