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Kaitlyn
Chase
Senior GTM Enablement Consultant
Salsify
My name is Kaitlyn Chase (Oā€™Connor) and I am a Senior GTM Enablement Consultant working for Salsify out of Boston, MA. Our company focuses on taking brands to retail by way of product experience management - a blend of PIM and DAM that helps you store and transform your data as you syndicate it across multiple retailers. I focus on supporting our Revenue teams, ensuring they feel enabled to tackle their customer conversations with ease.
14 March 2025 09:45 - 10:15
Empowering success through centralization: Salsifyā€™s dual approach for retail partners and sales reps
In this session, Kaitlyn will reveal how Salsify is redefining success by establishing centralized sources of truth across its ecosystem. Learn how Salsify empowers its retail partners with a single, reliable repository for all product information and assets, ensuring consistency and accuracy from the customer to the shelf. Simultaneously, discover how Salsify leverages Allego as the central hub for its sales repsā€”providing seamless access to essential content, comprehensive training, and vital seller tools like DSRs. Attendees will gain in-depth insights into how these interconnected systems drive internal enablement and external customer success, transforming data and content into actionable sales excellence.