AI has moved from novelty to necessity. Product velocity has accelerated, tech adoption cycles have shrunk, and revenue teams are expected to update messaging and plays faster than ever. Yet traditional enablement models built around portals, courses, and static content were never designed for this pace of change. AI is everywhere, but performance hasn’t followed. Reps still spend only about 30% of their time selling. Growth has slowed. Fewer than half of reps are hitting quota. Win rates remain flat while deal cycles grow longer. In this session, you’ll learn how to accelerate reps by embedding contextual guidance directly into live deals, equipping them with agentic coaching, enabling AI-powered content creation, and delivering personalized buyer experiences that move opportunities forward. If you’re investing in AI or traditional enablement solutions but not seeing measurable performance gains, this session will help you rethink how enablement drives execution.