Matthew Fitter is a sales enablement and content leader with deep B2B experience driving go-to-market (GTM) strategies, product and sales play content, and messaging for cutting-edge technology companies across AI, cybersecurity, and related industries. He specializes in translating complex technical solutions into compelling narratives, building scalable enablement programs, and equipping sales teams with the tools and content they need to win. Matt held various marketing and sales roles at IBM, covered security product marketing at Microsoft, and currently leads sales content for Google Cloud’s security portfolio.