Numerous studies show that investing in sales training will boost productivity and revenue, but still too many companies under-invest in this area. Training & Enablement teams either don’t exist or are just one person. In this session, Meredith Ian, Global Head of Sales Training and Enablement for Spotify Advertising, will share her (so far) 8-year journey of building and evolving a sales enablement program. This journey started with Meredith as a team of one with no established practices, and is now a flourishing global team facilitating multi-layered courses and managing enablement technologies. She will walk you through the evolution of the program - from the beginning stages of foundational practices, to the newer more advanced offerings - as well as how the program matched the growth of the business. Key focus areas: - Defining the pillars of a sales enablement program - Gaining buy-in and alignment with leadership - Evolving the sales enablement program with the business