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Meredith
Ian
Head of Global Ad Sales Training & Enablement
Spotify
Meredith has over 20 years of experience in media, with expertise in sales methodologies, leadership coaching, curriculum development, training facilitation, staffing, on-boarding and career pathing. She is passionate about helping leadership become better coaches, which amplifies training's impact across the entire organization. Her areas of focus are ensuring that her team on-boards faster, advances their product and industry knowledge, and builds their skills to increase readiness as they move up in their careers.
13 March 2025 12:30 - 13:00
A framework for measuring imperfect systems
In a world of incomplete data and evolving tools, how can sales enablement measure success effectively? This session introduces a practical framework for evaluating enablement impact, even within imperfect systems. Attendees will learn how to prioritize metrics, establish proxies for missing data, and communicate value to stakeholders with clarity. Discover how to turn measurement challenges into opportunities for deeper insight and actionable improvements.