Sales enablement has never come with a clear career path, and waiting for one is the quickest way to stall your growth. After building and leading enablement teams across Spotify, June Group, and now Booksy, Meredith Ian has learned that the leap from order taker to strategic partner doesn’t happen by accident. It happens when you stop waiting to be told what the business needs, and start shaping that vision yourself. In this session, Meredith shares what it really takes to build a meaningful, resilient enablement career in a world of shifting expectations, AI disruption, and constant change. Expect real stories, practical frameworks, and the mindset shifts that separate reactive practitioners from the leaders defining the future of the function.