12 March 2025 09:15 - 10:00
Breakout: The adoption effect - Designing for behavior change before rollout
Most enablement programs fail because adoption was never intentionally designed. Too often, adoption is treated as something to measure after launch rather than something to build before rollout ever begins.
This 45-minute interactive workshop reframes adoption as a behavior design challenge, not a communications challenge. Participants will learn a practical, human-centered model for driving sustained behavior change built around a simple progression:
Trust → Input → Ownership → Belief → Adoption
Rather than focusing on post-launch diagnostics, this session looks forward. Attendees will bring a real initiative they are planning to roll out in the next 90 days and work through a structured “Adoption Design Sprint.”
In small groups, participants will:
• Identify where resistance is likely to surface before launch
• Design intentional trust-building and input mechanisms
• Clarify ownership and visible modeling behaviors
• Define the belief shift required for sustained change
• Build reinforcement rhythms that extend beyond launch week
The session is highly interactive and designed for learn-by-doing. The outcome is practical and actionable: attendees should leave with a concrete plan for engineering adoption into their next rollout.