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Michelle
Curtis
Enablement Expert
A seasoned enablement professional, Michelle has been helping to shape the enablement landscape since 2011 when she began empowering educators with SmartBoard tools. In 2016, she took her first official title in enablement, which began her journey of building enablement functions from the ground up at multiple companies. In her current role as Director of Revenue Enablement at Accredible, Michelle specializes in fostering collaboration across multiple departments and creating efficiencies in process across the go-to-market teams. Her achievements include spearheading initiatives like implementing qualification and methodology frameworks, building out an enablement team, and transforming the sales strategy from feature-focused to consultative selling, all while orchestrating impactful training sessions to improve the customer experience. Michelle lives on Long Island with her husband, Chris, and their two young children, Maisie and Aidan.
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12 March 2025 09:15 - 10:00
Breakout: The adoption effect - Designing for behavior change before rollout
Most enablement programs fail because adoption was never intentionally designed. Too often, adoption is treated as something to measure after launch rather than something to build before rollout ever begins. This 45-minute interactive workshop reframes adoption as a behavior design challenge, not a communications challenge. Participants will learn a practical, human-centered model for driving sustained behavior change built around a simple progression: Trust → Input → Ownership → Belief → Adoption Rather than focusing on post-launch diagnostics, this session looks forward. Attendees will bring a real initiative they are planning to roll out in the next 90 days and work through a structured “Adoption Design Sprint.” In small groups, participants will: • Identify where resistance is likely to surface before launch • Design intentional trust-building and input mechanisms • Clarify ownership and visible modeling behaviors • Define the belief shift required for sustained change • Build reinforcement rhythms that extend beyond launch week The session is highly interactive and designed for learn-by-doing. The outcome is practical and actionable: attendees should leave with a concrete plan for engineering adoption into their next rollout.