Natasha is a global B2B marketing and sales enablement leader with depth of experience in the IT and financial services sectors and a background spanning hardware and software product marketing, channel marketing, and account-based marketing. Awarded for her innovative go-to-market campaigns and enablement programs, Natasha excels at bridging marketing and sales to accelerate pipeline and performance, bringing a customer and seller centric mindset to every initiative. At Verifone, Natasha is spearheading the digital transformation of the sales enablement ecosystem, modernizing RFP management, onboarding next-generation revenue technology, and launching product marketing-led initiatives to empower modern selling at scale. Her passion lies in equipping go-to-market teams with the tools, insights, and narratives that create meaningful customer impact and strengthen brand equity.