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Natasha
Thornton
Director of Solutions and Sales Enablement
Verifone
Natasha is a global B2B marketing and sales enablement leader with depth of experience in the IT and financial services sectors and a background spanning hardware and software product marketing, channel marketing, and account-based marketing. Awarded for her innovative go-to-market campaigns and enablement programs, Natasha excels at bridging marketing and sales to accelerate pipeline and performance, bringing a customer and seller centric mindset to every initiative. At Verifone, Natasha is spearheading the digital transformation of the sales enablement ecosystem, modernizing RFP management, onboarding next-generation revenue technology, and launching product marketing-led initiatives to empower modern selling at scale. Her passion lies in equipping go-to-market teams with the tools, insights, and narratives that create meaningful customer impact and strengthen brand equity.
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18 March 2027 09:45 - 10:15
Small team, big remit: Scaling impact when the headcount isn’t coming
Most enablement teams are being asked to support more reps, more products and more change, without the budget or people to match. This panel brings together leaders running lean functions who have learned to make every hour count. They’ll share how they decide what to build and what to drop, the self-serve programmes and champion networks that stretch their reach, and how they say no to stakeholders with data rather than gut feel. Expect honest stories about the trade-offs, the programmes they retired and the wins that convinced leadership the lean model works. Key takeaways: - A simple, defensible way to prioritise a growing list of requests - How to extend your reach through managers, peer champions and self-serve content - How to push back on low-impact work without losing goodwill