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Phil
Putnam
Former VP of Sales Enablement
Phil Putnam is an educator, executive leader, and devoutly committed eater of Cheez-Its. In his past role as Ex-VP of Sales Enablement at Notified, his days were spent leveraging his caretaker nature and lifelong obsession with communication to create, lead and optimize the skill base and employee experience of Notified’s global Sales team. Having come into Sales Enablement after nearly 20 years in customer-facing post-sale roles (shout out to all Customer Success people out there!) at organizations including Apple, Adobe and Sprinklr, his approach to sales skills and education is 1000% influenced by the realities of what happens after the signature, and taking ownership of how the sales experience sets a customer up for long-term success and ongoing renewal. When he’s not lost down a PowerPoint formatting and animations rabbit hole, which he absolutely loves to be, he can most likely be found at home in New York City with his partner, watching shameless amounts of TV and annoying his dog with an overwhelming amount of cuddles. Originally from Sacramento CA, he made NYC his home many years ago. His partner Raj and dog Bacio are the center of his life and the keepers of his heart.
14 March 2025 11:15 - 12:00
Workshop: Buyer psychology - unlocking today's buyers
Sellers need today’s buyers to bring 2 things to every deal: power that can help them win, and the motivation to use that power on their behalf. This power and motivation are more vital to sales success in today’s market than ever before, where every win requires approval from at least 5-8 stakeholders and every dollar to fund any purchase is hard-fought and hard-won. Every successful seller today must work from a deep understanding of buyer psychology and human attention, and Phil Putnam's Buyer Psychology workshop equips you with a lightweight framework and multithreading method that is built for what today's buyers require in today's market. You'll walk away with: - A clear path to increased win rates, adoption rates, and decreased time to close - Phil’s buyer strategy planner framework - A multi-threading method built for today’s market - Clarity on how to guide your buyers through complex buying experiences