After laying the groundwork for building an enablement function from the ground up, this fireside chat shifts the focus to what comes next: leading the function as it grows. In this conversation, two experienced enablement leaders break down the realities of scaling beyond the “first hire” stage - covering the people skills, political capital, and cross-functional influence required to turn enablement into a respected strategic partner. They’ll explore: - How to build credibility quickly with executives and peer orgs - Techniques for influencing without authority across GTM - What it takes to create an internal brand that survives reorgs, turnover, and shifting priorities - How to protect and grow your function in high-change environments - The leadership behaviours that separate “good operators” from “trusted advisors”