Download brochure

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Ross
Matinez
Senior Sales Enablement Consultant
LinkedIn
Ross gained valuable marketing experience during the early years of his career before moving into consultancy sales within the tech sector after relocating to New York. Originally from Great Britain, he has lived in France, Spain, and now the United States. Throughout his career, he has had the opportunity to work with several outstanding organisations. Today, Ross focuses on helping enterprise clients across a range of industries leverage LinkedIn to transform the way they sell, refine their sales strategies, and adopt a more modern approach to winning in their markets. With a background in media and social media insights, he strongly believes in combining data and context to inform business decisions and drive meaningful, continuous improvement.
Button
12 March 2025 11:15 - 11:45
Panel: Revenue activation: Deploying AI sales roleplay at scale & the future of enablement
Enablement has an activation problem: we’re surrounded by CRM data, call transcripts, AI insights, and content libraries, but too little of it translates into consistent seller behavior change in the field. In this panel discussion, we’ll sit down with industry leaders who are deploying AI sales roleplay at scale to drive real, measurable change. Together, we’ll explore how leading organizations are diagnosing skill gaps, delivering targeted practice, reinforcing learning, and verifying behavior change in live customer conversations. You’ll walk away with a practical framework, real world insight, and the metrics to match, for turning enablement from content consumption into behavior transformation that shows up in revenue results.