13 March 2025 11:45 - 12:15
Narratives that change minds: The storytelling skills every enablement leader needs
Enablement succeeds when leaders listen, align, and invest. Yet too many enablement teams struggle to prove value - not because the impact isnāt real, but because the story isnāt clear.
This session focuses on storytelling as a leadership and influence capability for enablement. Instead of reporting activity and requests, weāll explore how to craft revenue narratives that secure budget, drive cross-functional collaboration, and earn executive trust.
Attendees will learn:
- A narrative structure for enablement proposals and QBRs
- How to combine data + story to reframe enablement from cost center to revenue system
- Ways to translate field signals into strategic recommendations
- How to create stories that accelerate alignment with Product, RevOps, CS, and PMM