Be sure to join us for a deep dive into the world of “street-wise” content enablement with Steve Goas. In this session, we’ll review simple, repeatable, customer-centric messaging frameworks aligned with the buyer’s journey that would work on any CMS, or none at all. See how you can boost your conversion rates, accelerate the deal cycle and improve the customer experience with powerful sales plays that drive better, more fluid conversations and win deals. In particular, we'll focus on content frameworks and strategies designed to keep stalled or stuck late-stage deals moving. You’ll walk away from this session with actionable tactics and ideas that improve how you: - Gain traction at the top of the funnel - Perform discovery and qualification - Facilitate product and solutioning conversations - Resolve objections and close more business - Put your MKTG content into context