AI is helping enablement teams create more content, launch more programs, and move faster than ever. But faster doesn’t automatically mean better. Many organizations are discovering that AI-powered enablement can also produce more noise, more generic messaging, and more confusion for sales teams. This session introduces a practical, leader-first framework for using AI in enablement - one that captures the efficiency of automation while protecting the human judgment that drives real performance. You’ll learn where AI should accelerate execution, where it should inform decisions, and where experienced enablement leaders need to stay firmly in control. Rather than debating whether to use AI, we’ll focus on how to use it with discipline: turning AI into a powerful assistant for drafting, scaling, and analyzing - without letting it replace strategy, prioritization, and nuance.