What if everything you’ve been told about scaling your startup is wrong? In this session, Thomas Cheriyan, former Sr. Director of Revenue Enablement at OwnBackup, will pull back the curtain on the enablement strategies that defy conventional wisdom—strategies that helped take OwnBackup to a $100M+ in recurring revenue and led to its game-changing $2B acquisition by Salesforce. Thomas will reveal the often-overlooked frameworks, feedback loops, and hiring philosophies that most startups miss in their race to scale. These aren’t the same old playbooks being regurgitated across the industry. Instead, you'll get the real, hard-hitting strategies that drive rapid growth, build powerful enablement teams, and create the kind of momentum that forces an acquisition. If you're tired of following advice that doesn’t get results, and ready to leverage the enablement blueprint no one else is talking about, this session is for you.