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March 26, 2025
Salons de l'Aveyron
17 Rue de l'Aubrac
Paris

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What's on
Sales Enablement Summit
Product Marketing Summit
Sales Enablement Summit
Sales Enablement Summit
08:00
Networking and exhibition
Registration and networking breakfast
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09:15
Main stage
Chairperson opening remarks
Cristina Patranoiu, Senior Sales Trainer & Coach, Ericsson
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09:30
Main stage
The blueprint to crafting an enablement function that is more than just sales training
Eleonora Zavalloni, Head of Sales Enablement, SoSafe
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10:00
Main stage
Panel: Transforming enablement into a strategic driver
Andrew Euston, Director, Customer Success Enablement, Zscaler
Rosetta Michaux, Sales Enablement Director, EMEA - APAC, Axway
Nicolas Laveuve, Senior Director, Revenue Enablement, Criteo
Noelani Menei, Business Performance and Sales Enablement Leader - AXA Global Enterprise Management, AXA
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10:45
Networking and exhibition
Networking and coffee break
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11:15
Main stage
Networking roundtable: Strategic problem solving in enablement
Cristina Patranoiu, Senior Sales Trainer & Coach, Ericsson
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11:45
Main stage
How enablement & SalesOps can close cracks in the sales process
Olivier Bussenot, VP Sales Operations & Enablement, Enterprise, DigitalRoute
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12:15
Main stage
The art of seduction in sales: Captivating clients through tailored training
Nina Bearzatto, Global Head of Sales Enablement, iBanFirst
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12:45
Networking and exhibition
Lunch break
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13:45
Main stage
Networking roundtables: Navigating the sales enablement landscape
Cristina Patranoiu, Senior Sales Trainer & Coach, Ericsson
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14:30
Main stage
Fireside chat: Innovating through cross-functional collaboration
Maria Willait, Director Sales Enablement EMEA South, ServiceNow
Giovanna Sanchez, GTM Activation Senior Manager, EMEA, ServiceNow
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15:00
Main stage
Leadership development: why quick fixes don’t work
Brian O'Mahony, Global Head of Sales Operations, Keyloop
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15:30
Networking and exhibition
Networking and coffee break
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16:00
Main stage
A shared framework for content strategy at scale
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16:45
Main stage
Closing discussions and remarks
Cristina Patranoiu, Senior Sales Trainer & Coach, Ericsson
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16:50
Networking and exhibition
Happy hour sponsored by Sales Enablement Collective
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Product Marketing Summit
09:15
Main track
Storytelling that sticks: Tailoring your message to your ideal customer profile
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09:45
Main track
The GTM playbook: Why perfecting Go-to-Market is a myth
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11:15
Main track
Unlocking global markets through intelligence-driven thought leadership
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11:45
Main track
Panel - Mastering prioritization & resource allocation: Staying aligned across multiple products in a fast-paced marketing team
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13:30
Main track
The evolution of product marketing: Designing agile teams for rapid market response
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14:00
Main track
Positioning for growth: How product marketing drives investor confidence, industry leadership, and customer-centric go-to-market strategies
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14:30
Main track
AI-Driven product marketing at scale: Strategy, governance, and value creation
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15:30
Main track
Fireside chat - Navigating product marketing across sectors: Bridging growth strategies across industries
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16:00
Main track
PMM therapy: Sharing challenges & sparking solutions
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16:20
Main track
Mastering stakeholder alignment: Matching PMM KPI's with impact across the customer journey
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Get your ticket

for the summit

The focus is no longer on building alignment but on executing enablement strategies that drive measurable outcomes. It’s about empowering sales teams with tools and insights that are scalable, effective, and future-proof.

Join your sales enablement community for a day of networking and collaboration, helping you to:

➔ Overcome challenges in onboarding, training, and aligning with GTM strategies.

➔ Validate your enablement initiatives by exploring the latest tools, techniques, and frameworks.

➔ Leave with connections to some of the most influential enablement leaders in Paris.

Paris
March 26, 2025

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