As the Launchpad for a global salesforce committed to making a meaningful impact, Cristina is a continuous learner and passionate trainer with over a decade of experience in enablement. With a focus on adult learning, Cristina empowers sellers to cut through the noise and define what “more” looks like, equipping them with the skills and insights to thrive. Together, they’re not just selling; they’re building a brighter future for the entire sales community at Ericsson. Next goal on her list – gathering a committed French Sales Enablement Collective for sharing best practices locally!