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George
Pastidis
Director People Consulting & Head of Sales Enablement
EY
George Pastidis is a passionate sales trainer, sales coach and sales enablement practitioner and author of the book "90 Short Stories for Better Business" published in 2022. George joined Ericsson in 2013. Based in Paris France, he is the Head of Sales Enablement Programs, leading globally the delivery of sales trainings across the world. In 2020 and 2022 Sales Enablement Collective (SEC) included George among the top 20 more influential sales enablement leaders globally, and in 2021 and 2022, CloudShare had him in the 19 top sales learning leaders who are worth following in the social media. George was recently appointed a member of the International Advisory Board of University of Nicosia Business School and he’s a Fellow Member of Institute of Sales Professionals (ISP). George loves sharing his thoughts and experience through his personal sales blog www.georgetalksales.com.
26 March 2025 11:00 - 11:30
Are you training for the entire buyer journey? Here’s why you should be
Buyer journeys are more complex than ever, yet many enablement strategies focus solely on the early stages. This session challenges you to rethink how you design training programs, ensuring sales teams are equipped to navigate every stage of the buyer journey. From discovery to deal closure and beyond, we’ll cover practical ways to align training content with buyer needs, address roadblocks, and empower your teams to create seamless customer experiences. Key learnings include: - How to assess training needs for every stage of the buyer journey. - Ways to align enablement programs with evolving buyer expectations. - Practical techniques for empowering sales teams to handle complex buyer scenarios.