Giovanna Sanchez is a seasoned GTM leader with over 24 years of experience in the IT industry, driving strategic initiatives and sales excellence. Currently part of the GTM Activation Team for EMEA at ServiceNow, she is focused on accelerating the Hyperscalers GTM strategy, helping teams navigate and maximize partnerships with cloud providers. Since joining ServiceNow in 2020, Giovanna has played a pivotal role in GTM Programs and Excellence for EMEA South, leading initiatives in customer experience, pipeline management, and sales enablement. She has also been instrumental in the strategic accounts and big deals program, collaborating cross-functionally to enhance sales execution and operational excellence. With deep industry expertise and a passion for sales transformation and operational efficiency, Giovanna is dedicated to equipping teams with the strategies and tools needed to drive growth and scale success in an evolving cloud ecosystem.