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Maria
Willait
Director Sales Enablement EMEA South
ServiceNow
With over 25 years of experience in sales and sales enablement, Maria is passionate about helping sales teams and leaders achieve their full potential and deliver exceptional results. She has a proven track record of designing and implementing effective sales enablement strategies, processes, tools, and methodologies that drive sales growth, performance, and customer satisfaction. As a Senior Sales Enablement Manager at ServiceNow, Maria is part of a global leader in digital workflows, creating great experiences and unlocking productivity for employees and enterprises. In her current role, Maria partners with the South Business Unit to support and coach account executives and sales leaders, enabling them to execute ServiceNow's value proposition and sales methodology with confidence and consistency. She leverages her expertise in customer relationship management (CRM), lead generation, and Salesforce.com to provide tailored training, guidance, and feedback to enhance sales skills, knowledge, and behaviors. Maria also collaborates with cross-functional teams to develop and deliver relevant and impactful sales enablement content, programs, and initiatives that align with business objectives and customer needs.
26 March 2025 14:15 - 14:45
Fireside chat: Innovating through cross-functional collaboration
Achieving enablement excellence requires more than just great tools and training - it demands seamless collaboration across sales, marketing, product, and customer success teams. This conversation brings together experts who have successfully bridged gaps between functions to create unified strategies that empower sales teams and drive measurable results. Key topics include: - Aligning goals and processes to eliminate silos. - Leveraging cross-functional collaboration to enhance enablement impact. - Practical tips for fostering communication and building trust across teams. - Real-world examples of enablement success driven by alignment.